GetChanneled is your company’s best route to the indirect IT market.

Starting with our exclusive Channel Readiness Evaluation, our team will help determine which, if any, reseller strategy will work best for your business. The GetChanneled staff has years of professional experience developing indirect sales, marketing, public relations and business development programs for highly successful organizations.

We understand what it takes to build and execute effective channel programs, and will customize a plan that meets the specific needs of your company. Based on your strengths, resources and market opportunities, GetChanneled will deliver the strategy that’s just right for your organization.

Our Principals

Ted Roller is a partner in GetChanneled, a “virtual channel chief” consultancy that enables quality software and hardware vendors to effectively engage the SMB channel, lower their cost of customer acquisition, increase their market reach, and improve end user satisfaction.

Roller has over 25 years of experience in the SMB channel, first as a solution provider with Oxford Systems Integration, recognized as a “Fast 50” company by the Dayton Business Journal, then as Channel Chief of Intronis, a cloud based BDR company, and as VP of Channel Development with LogMeIn, Inc. (LOGM, Nasdaq).  Roller has been recognized by MSPmentor, the Channel Company, SMB Nation, and others from his contributions to the channel, and his channel programs have won a multitude of awards.

Currently, Roller Is acting Channel Chief with Mailprotector, a channel only email security leader, and ConnectMeVoice, an established VoIP provider with technology differentiators that will make it the new normal for MSPs.

Brian Sherman is a partner in GetChanneled, a “virtual channel chief” consulting firm that enables quality cloud, software and hardware vendors to effectively engage the SMB channel. His organization helps its clients lower their customer acquisition costs, increase market reach and improve end user satisfaction.

Sherman has more than 14 years of SMB channel experience and excels at helping vendors build and execute on their strategic indirect go-to-market plans. As chief editor of Business Solutions magazine, he developed close alliances with major industry associations and worked closely with numerous channel champions as well as the top solution providers. He later served as Senior Director of Alliances at Autotask, where he developed and managed dozens of vendor relationships, integration programs and co-marketing activities. Over the past five years, Sherman has been principal consultant at Tech Success Communications, where he designed and implemented marketing and business development strategies for channel associations, vendors and related companies.

He has been recognized for his contributions to the channel and the IT industry numerous times by organizations including CompTIA, MSPMentor and SMB Nation. Sherman is a member of the adjunct faculty of CompTIA and Mercyhurst University focused in the areas of sales, marketing and communications.

An accomplished writer, he is a regular contributor to the CompTIA Blog and The VAR Guy. Sherman resides in the Erie, PA area with his wife, children and a variety of pets.

Accelerate Every Aspect of Building your Channel

We have the programs you need to succeed in the channel.

Channel Readiness

How do you know if your company is ready for the channel?

Do you have the resources and experts in place to execute an indirect go-to-market strategy?

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Virtual Channel Chief

Are you ready to support channel partners as an extension of your sales effort?

Do you have a team of consultative professionals on staff or simply a collection of individual sales people?

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Content Marketing

Do you know how to get the attention of high potential channel partners?

Can a company use direct marketing resources and messaging to engage VARs and MSPs?

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Building a successful channel program can be a challenging prospect. GetChanneled can simplify the process and get your strategy up and running successfully in no time.

U.S. Channel Partners
MSPs and Solutions Providers
VARs and Installers