With nearly 30 million small businesses in the US, few technology vendors have the resources to reach and support more than a tiny fraction of that community. But the IT channel can. MSPs and solution providers can expand the size and scope of your sales team, and deliver the comprehensive, local support SMB customers expect.
That’s why your channel strategy is as important as the products and services you sell. SMBs do business with the professionals they know and trust, and those relationships generate constant revenue streams and higher profits for the tech community ‒ including their vendor partners.
- Channel is a force multiplier. With a strong partner community, even the smallest vendor can reach businesses across the country ‒ and the world.
- Technology needs often differ by industry and geography. With strong regional and specialized partners, a vendor can penetrate new markets and build upon its traditional strengths.